5 ways to attract new legal clients with video
Video has quickly become a reliable and effective online marketing tool available to attorneys today. Whether you’re wanting to stand out from the crowd, win a court case, create client confidence, connect on a personal level, or easily attract and convert new viewers into clients, video can provide you with a powerful marketing tool. Video can be utilized for trials, your website, YouTube, social media, television, newsletters — or as part of your e-mail signature.
Listed below are 5 ways of how to use video to attract new legal clients.
1. Upload your videos on YouTube
This one is a no-brainer. In spite of whether or not you self-host videos in your website or host them by means of a proprietary platform, you should upload your videos to YouTube without a doubt. YouTube is the second-biggest search engine on the web and it’s owned and managed by the number one search engine on the internet, Google. That means you can gain from YouTube’s union with the biggest search engine that is Google.
When you upload your video to YouTube, be sure to optimize your titles, descriptions, and tags. This will boost your presence in search rankings and help potential clients find your video. Include the following into your titles, descriptions, and tags:
- Your city and follow area (e.g., Atlanta private damage legal professional)
- Your firm’s name
- Your firm’s contact number
- Hyperlink to your website (in your description)
- Specify your location (city in your title, city, and state on your description)
Now, YouTube allows you to upload your own thumbnails. This is very important because the thumbnail is generally the very first thing potential clients searching for your videos will see. (Or, in the case of your website, this is how the video will display when it’s embedded). To have the best impression, ensure that thumbnail is engaging, reputable and in alignment with your brand.
2. Embed videos on your website
When you embed your videos on your website, you should check to be sure that you insert them effectively in the context of the web page (and that you embed them accurately).
It is likely that you have a brand overview video (Wait. What? You don’t have a brand overview video? You know our number.). If so, place it close the top of the homepage so your visitors can see it immediately upon opening your website. They will quickly get a sense of your brand and your firm right away. You will earn trust, and your visitors will already be at ease as they learn more about your practice.
However, just embedding a video to play correctly in the proper location is just the beginning. You also want to optimize it for search traffic so that your video can also become an instrument for driving natural and organic traffic to your website.
3. Use videos in your blog
Embedding videos for your blog site is an additional way to reach your viewers with a personal connection and attract inbound leads by natural and organic search results. You may have started delivering useful content to your blog, but if it is too text-heavy, you could lose your viewers’ attention (and their quick departure from your site could impact your search rankings). Here are a few guidelines for incorporating videos into blog posts:
- Use the same title for both the blog post and video.
- Embed your video at the top of the blog post.
- Incorporate a transcript of the video within the blog post.
- Embed your video making use of Schema markup.
If you publish new blog posts frequently over a long period of time, that tells your viewers and search engines like Google that you’re a regular supply of useful content material.
4. Make use of Facebook
Using videos effectively on Facebook can have a powerful influence on reaching your target audience. Directly uploading the video to Facebook will have more impact than linking to a video published on YouTube.
Videos uploaded straight to Facebook will playback routinely when displayed within the news feed. This is necessary when you consider that you might have limited time to engage your potential clients (or get them to stop scrolling their news feed and watch your video). When you link a YouTube video, users will only see a static thumbnail photo of your video as they scroll over it — and will most likely, keep scrolling.
5. Add video to email signatures
The uses for video in a law firm are endless. A single video can be used on a variety of social platforms. An official email signature incorporating video can offer the extra nudge prospective clients need to hire you. In case your correspondence has been primarily through e-mail, the video presents them with a human introduction to you and helps them paint a mental photograph of you representing them.
You can even think beyond your own e-mail signature. Should you work on a practice team or group, including a video in email signatures can support brand consistency and authority throughout the firm. Moreover, recipients who use Gmail will see the video appear within the message!
Using video in legal marketing
Using video is a fast and effective way to captivate an audience of new legal clients. All it takes is one video.