Amazing logo design begins…
…in a conversation.
That’s right. In a conversation.
You might believe that digital logos are created on a computer in our world full of digital branding and graphics.
But the truth might surprise you. Our logos begin in a conversation about your business. And, no, our logos do not begin in a computer program. First, we review your business goals and vision in the light of your own market (as a result of our in-depth market research).
Then, we bring your logo to the drawing board, but not the digital drawing board. We mean the literal drawing board with old school pen and paper. Then, and only then, we carefully craft your logo into a digital logo that is refined and solidified into a recognizable brand.
We take logo creation and brand development seriously. Creating a quality brand is not a 15-minute creative exercise, but rather, it begins with a conversation.
Communication is key to high-quality logo design. We will work with you to explore your business goals and strategies, the challenges you face meeting those goals, and create a strategy or brand identity to either address or even remove those challenges.
Your logo will respond to your market and will be an easily recognizable icon for your business, so we encourage you to take that opportunity to define your business and relate to your ideal client. Is your business identity clever and witty? Is it calm and calculating? Does your logo reflect your business?
Whatever your ideal client is, your logo should immediately relate to that client. Even if your ideal client is a business, a custom logo will draw the ideal business to your business.
All of this is why we begin our logo creation with a conversation. We are looking for your ideal client, your ideal brand identity.
Market Research
Not only do we take your stated goals and vision, but we also conduct exhaustive market research to see how your market perceives your business. We also evaluate your market to see if your logo even needs an update. If we do not see a need for an updated logo after we have processed our market research, we will not recommend a redesign.
You will not find many logo designers like us in that regard.
After we explore your market, we will create a strategic plan and return to you for your feedback.
After you approve our strategic plan, we will bring our information back to the drawing board and transform that knowledge into a shape on paper. Yes, that’s right, on paper.
Logo Design on Paper
There is a creative process that happens when the hand applies some type of media to a type of canvas.
The creative process is so much more creative on paper. There is brain chemistry at work when the hand puts media on a canvas. The pen or pencil gives the right brain, the creative part of the brain, liberty to create freely.
It’s this stage of the logo creation process that sifts through “rough,” preliminary ideas, resulting in logos that are powerful and effective. We are known for this stage of logo design because it is fueled by open creativity. Clever and innovative ideas rarely begin inside a computer, but, rather are refined in a computer.
Our preferred type of media is either pen or pencil on paper. We work on drawing forms and shapes that correspond with the brand identity of your business.
And then, after we are satisfied with the “final” form that emerges, we begin to apply color to symbolize tones in a logo. This preliminary logo is sometimes created with unexpected colors to assist the artist in seeing the tones on a broad level.
Digital Logo Design
We finally craft the digital version of the logo after the preliminary logo is created. This step in the process will refine curves and shapes even further.
Then, we can easily change colors and fonts at this stage to further explore your branding as it relates to this new form that will be your logo.
Finally, the end product is a logo that is effective and influential. We are known for eye-catching logos and memorable branding, a result that we attribute to the phase of logo creation that begins on paper.
Does your company need a fresh logo or branding identity? We love hearing the challenges your business faces and creating solutions that can be achieved through branding.
We will listen to your goals, both long- and short-term, and use our innovative creative sessions to develop a logo that will communicate directly with your target audience.
