AT EVERY TRADE SHOW THERE ARE BOOTHS WE ARE DRAWN TO AND OTHERS WE AVOID LIKE THE PLAGUE. A STRATEGIC TRADE SHOW PLAN CREATES A WINNING EVENT.
When you picture a room the size of a football field filled with your competitors handing out pens, coozies, magnets, t-shirts and golf balls (make sure you get the golf balls from every vendor – especially if you lose them as fast as we do!) do you envision winning the space?
You can…and you should.
The key take-away from planning a successful trade show is to recognize that you have a somewhat captive audience that has a need (or potential need) for your services. Every attendee should be perceived as a target.
But how do you “own” the space? That’s where the experts at Three Vistas come in. We design a comprehensive plan that will position your business as the leader in your field and as the best solution for the attendees. They will remember you and your business longer than the trip home and the stashing of the give-aways. And, not only will they remember you, they will remember you as the leader in your field and as the partner they prefer for the future.
It won’t just be built on giving away trinkets with your logo on them. That may be a component, but it won’t be the focus. Our strategy is just that…a strategy. It will be visually compelling, creatively interesting and memorable long after the event is over.
From logo design, literature, web, direct mail, email, and visuals (banners, video, etc) that impact and set you apart we will design an entire package that will make your business emerge from the event as the clear winner. The Three Vistas team will provide you with a strategic plan and design that will give you the “home-field advantage” at whatever trade show you are presenting. Let’s win this together!
How do you judge if your trade show efforts were successful? Client contacts and new business development. We can track the hits from the new potential clients, drive more interest in your company and the services you offer and help deliver the winning result of new business. This outcome based strategy is what you should expect and Three Vistas delivers the results you deserve.
Before you go to your next trade show, contact the Three Vistas team. Let our expertise work for you so you can get more work. And save all the golf balls for us – we’re really bad at golf! But really good at trade show design.