Best Marketing Agency in Georgia
Many articles focus on the importance of developing a robust marketing strategy, with good reason. A well-thought out strategy with defined goals is crucial to marketing success, but often there is little focus on implementation. The best strategy in the world is worthless if you do not actually put it into action.
Powerful Market Strategy Implementation
Three Vistas has helped many clients create a custom marketing implementation strategy that is both actionable and effective to help them achieve their goals. We can help guide you through this process, and either provide you with actionable steps you can take on your own or provide you with services to implement your marketing strategy so you can get on to bigger and better things. We even offer a hybrid solution so you can tailor the implementation plan to your own needs while we do the heavy lifting.
Before you start putting time and money into promoting your website, make sure that visitors will find useful content when they get there. You will want to have a solid base of site content, but content is not a “set it and forget it” thing. Continuing to add new content to your site will help to boost your organic traffic as well as giving visitors a reason to come back.
Make sure that your overall marketing strategy includes the information required to implement a content strategy: what themes and topics you will be covering, how often you will be adding new content, and what percentage of your content should focus on each individual theme. Having these elements in place will help the implementation go smoothly.
You also want to be sure that every piece of your content was created with Search Engine Optimization in mind.
Search Engine Optimization
SEO goes hand in hand with content creation. You will want to make sure each piece of content is optimized with alt tags on images and appropriate references to keywords you hope to rank for in your content. (Note: the old practice of packing as many as keywords as possible into text without regard for the negative effect on readability or “keyword stuffing” is no longer an effective SEO tactic and will get you a black mark from many search algorithms.)
The overall technical “health” of your website is also critical for SEO. Include ongoing maintenance in your marketing strategy to check page load times and that all code is up to date and easily scanned by search engines.
We are experts at the mysterious job of SEO at Three Vistas. If you’ve been guessing on your SEO strategy until now, let us take that wasted time off your hands so you can focus on something else, while getting better results with professional SEO strategy.
Social Media Integration
Once you have new content on your site, you will want to share it, but don’t forget cocktail party etiquette when you are on social media: no one wants to talk to someone who only talks about himself. Different experts recommend different ratios, but an easy guideline to remember is the rule of thirds. Your social content should consist of equal parts promotion of your own content, sharing relevant content produced by others, and interactions that help build your brand (such as responding to followers and participation in popular social media trends like Throwback Thursday or Follow Friday).
Not only will this make your account more attractive to followers, but when you promote content from others, they may be more willing to “share the love” and share your content with their own followers. Having a rule like this in mind, combined with decisions about how often to post to each platform each day, makes it much easier to keep your social media channels updated and engaging.
Keeping up with social media marketing can be a time-intensive task, but we can provide highly targeted and specialized content to get your audience engaged.
Though social media is new and flashy, there is still no digital marketing method that drives conversion like email. When it comes to implementing email as part of your marketing strategy, analytics are essential. Your marketing strategy should have measurable goals for email, so you are aware of how you are pacing and where to make adjustments. Consider what kinds of automation or personalization might be useful for your visitors – something as simple as a follow-up email that automatically asks someone who visited your site if they need more help with the topic they were reading about is a powerful way to make a personal connection.
Your strategy should include clear and measured plans for direct mail pieces. In an increasingly digital world, a physical piece can make a big impact, but you do not want to put more money into something that will end up in the recycling bin. You can analyze the information about your audience you have gained from digital efforts to pinpoint top prospects to convert through direct mail. Through your web traffic, social media, and email marketing, you know what your potential customers want – now you can deliver it directly to their door.
All of the aspects of your marketing plan work together, so it is crucial to keep track of goals and milestones across each piece to make sure the whole is successful. Implementing a marketing plan can seem overwhelming, but starting with help from someone who is experienced in creating a strong, granular strategy will take the guesswork out of turning your plan into a reality.