5 Reasons for Website Videography
5 Reasons for Website Videography
With videos being all the rage, many clients are evaluating if, when and how they should incorporate videography into their websites. In order for website owners to gain a clearer picture as to the benefits of video, I have broken out the benefits of website videography into 5 key benefits.
1. Gain Search Engine Visibility with Online Videography
Numerous local businesses have been able to have professionally produced videos to incorporate into their online marketing portfolio, and as a result they have seen increased search engine visibility. There are a variety of reasons as to why businesses see an increase in search engine optimization and traffic as a result of videos being posted online.
a. Google is heavily invested in ensuring a positive search experience for their users, and the current most popular and effective medium to use is video, as a result, Google has invested heavily in ensuring videos will show up in search.
b. Videos can be highly targeted to a specific niche, and deliver a higher content value than a standard page of website content.
c. Videos provide yet another link resource both too and from your website.
2. Differentiate Yourself From Competitors
In todays economic climate many businesses are looking to distance themselves from their competitors, and one easy method to employ is through website videography. While the number of websites on the web that have videos is growing at an alarming rate, most business websites have still not adapted to both incorporating website videography, or even responsive, or mobile friendly website design.
3. Make An Impact On Potential Clients
The internet is flooded with websites, and most marketplace niches are exceptionally difficult to provide a memorable impact on potential clients. Most clients that visit websites with videos are found to remember websites with video, as opposed to those websites that do not have video.
4. Learn About Your Company
It is interesting from a design perspective when clients think of imagery, when they can’t make up their mind, they ask for some type of slider. When a business chooses to incorporate video into their homepage, it typically involves a bit more though, and as a result, the end product tends to be stronger.
5. Move Your Business Up-Market
Online video has a rich quality about it that impresses potential clients. Impress your clients today with online videography.
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Client Testimonials
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Williams Business Law
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I worked closely with Three Vistas as they developed my website for my law firm. The team at Three Vistas seemed very flexible to “take it and run with it” or allow as much participation as I was willing to give. They were responsive, sharp, and easy to communicate with. On top of all of that, the team did a great job explaining things in detail to me and being responsive to nuanced changes. The quality of product I received compared to the price I paid was incredible. I HIGHLY recommend working with Three Vistas for any of your website development and design needs.
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Bill Zimmerman
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Three Vistas gave us a solution for launching our new site with stability and speed.
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Overwatch K9 Academy
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Dog Trainers
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Amazing character, great knowledge! The team at Three Vistas went above and beyond, meeting with us whenever we asked to throw around ideas, and we got great feedback from them. They took our ideas and turned them into reality!
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Board of Trade
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Working with Three Vistas to develop a new website and improve our on-line sales has been a great experience. They took pictures, interfaced with the various software required for our business and launched the website without a hitch. Better yet, our customers love the new site.
