Does your logo represent your business? Is it fresh? Effective? Does it elicit pride from you? Does it elicit goodwill from your clients? Do you even have a real logo?
Many small businesses use their name and just put those words in a cool font and consider it a logo. Let’s look at a couple of examples:
All three of these major companies decided their logo needed to change to reflect who they were and to impact the target audience they wanted to market themselves to. But the best known brand in America hasn’t changed in years.
Changing your logo for the sake of change doesn’t make sense. Changing your logo to reflect the new you and your new or updated business model does make sense.
Whether you are starting from scratch or updating an older logo,the Three Vistas team is ready to help. First, we will listen to your goals, needs and vision. Then we begin the exhaustive market research process we are known for. Next, we develop a strategic plan with input and buy in from the client. Only after all that do our cutting edge designers begin to work on a logo that fits all our research and your goals. If our market research shows your logo doesn’t need to change, Three Vistas won’t push for a change just to notch another project in our belt. We do what is best for the client.
If you think it’s time to discuss your lack of a logo or time to freshen and update your image, contact us today. Three Vistas is the partner you need as you look at how to brand or rebrand your company.