That is basically how Google AdWords works. We decide which search terms cause your ad to be delivered.
For example, if you were an attorney in the Roswell area, we might choose to have your ad display (be delivered) if the search terms “DUI” “Divorce” or “Will” are entered into Google. Then, only if the searcher clicks on your ad do you have to pay a fee.
PPC stands for “pay per click” so that you only pay the cost for the ad if someone clicks on it. This allows you to show an ad to someone that seems to be interested in a topic where you are a potential provider of services or products. If your business was a restaurant business, we might employ the same strategy when the terms “Chinese” “Mexican” or “Thai” were used.
However, it might just be Trump voters and they would not click the ad thus meaning you business has no cost in that ad being displayed to that particular searcher. The 2nd example shows that it’s not as simple as picking a few key words but there is a strategy involved. That’s where the Three Vistas team of experts comes into play.
We research and determine the best words to use. We design the most effective ad that will encourage the potential customer to click the ad. And we analyze the results and adjust in real time to make sure your site is getting the most traffic for the least amount of cost. This also works for GMail and ___________ (any other places here).
Back to our office rent example, what if a “flash mob” showed up at your office and caused your rent to go thru the roof? We have the ability to set a maximum budget so when the number of clicks gets you to that amount, your ad won’t be displayed until you choose. Also, if a competitor was just clicking for spite, Google will recognize that and not charge your account.
It’s a good program. Let Three Vistas help you use it and achieve the results you deserve and the success you want.