How to Use Storytelling for Powerful Branding The word “storytelling” is often one that trips up business owners. It summons up imagery of fiction or fairy tales -- what does that have to do with a company? A brand story [...]
How to Leverage Custom Photography to Create Your Own Look There are hundreds of thousands of stock photos available online, often for very attractive prices. It can be tempting to take this easy and inexpensive way out, but custom photography [...]
Breaking an Agreement with your Website Designer If you own a small business, you probably know that you need help along the way. There are not enough hours in the day to complete every task, and certainly, not enough time [...]
What makes a good headshot for a lawyer? Taking and selecting a professional headshot can feel uncomfortable like school picture day, but with much higher stakes. In today’s digital world, many consumers conduct the majority of their business online, including [...]
How to find new law clients online From banking to groceries, today people can and do find anything they need on the internet. The search for a lawyer is no exception. The length of time the average person spends on [...]
Innovative Marketing Ideas in 2017 Sleek. Shiny. Classic. Few things can conjure up the spirit of adventure and the freedom of letting the open road lead the way like an Airstream trailer. A vintage Airstream is a true slice of [...]
5 ways to attract new legal clients with video Video has quickly become a reliable and effective online marketing tool available to attorneys today. Whether you’re wanting to stand out from the crowd, win a court case, create client confidence, [...]
If you are an attorney, you have probably heard about Avvo. Avvo is an online directory website for attorneys and law firms where potential clients can go to find an attorney to match their needs. Avvo uses a complex algorithm [...]
How to get more online reviews for your law firm. You need online reviews for your law firm. Period. The most trusted form of advertising is by a personal recommendation. So, the anchor of your marketing strategy is to create [...]
Marketing to new law clients in 2017 This the year you want to implement a powerful marketing strategy to get new legal clients. The online market for law firms is getting more saturated as small and mid-size marketing firms are [...]
