Commercial Real Estate Photography and Drone Video
Real estate used to be all about the drive-by, spending days hunting down “for sale” or “for rent” signs. Today, thanks to the ubiquity of real estate websites, almost every property is thoroughly examined online before it’s ever seen in person – in many cases, your online listing has become your first open house. Photography can be the deciding factor that makes a potential buyer pick up the phone or otherwise reach out for a showing. Too many real estate photos are dull, poorly lit, and low quality; making a strong visual first impression is key to catching a buyer’s interest. No matter what improvements or amenities you offer, it’s going to be an uphill struggle to entice a buyer with photos that make your property look more like the set of a horror movie than the future home for their family or business.
Studies show that professional photography helps real estate sell faster and for more money than those captured by amateurs. Investing upfront in quality, professional photographs of your property will allow you to attract more buyers. Some say a photo is worth a thousand words, and these photos could potentially be worth thousands of dollars. A Redfin study found that homes priced between $200,000 and $1 million sold for an average of $3,400 to $11,200 more than their list prices when professionally photographed than homes with amateur photos. You need a photographer with the experience and talent needed to bring an empty property to life and entice online window-shoppers to commit to an in-person visit.
Exterior Real Estate Photography
We know how important a great exterior shot is. This photo plays the role of “headshot” for your property; it has to give the buyer a clear and appealing look at the property so they’ll click on that thumbnail to see more. The right weather and lighting are crucial to getting an image with “wow” factor. Once inside, expertise in lighting is even more important. Incandescent lights can be unflattering, making a room look yellow. A wide-angle lens is key to giving a room depth and dimension without the awkward distortion of a fish-eye lens.
You’ve no doubt staged your property, prepping it to be toured and eventually purchased or leased – don’t let your hard work go to waste with low quality photos. The only thing better, of course, than seeing a property in photographs is a video tour of the property. We bring the same real estate expertise to creating videos and virtual tours that will draw more buyers in. As you well know, the sooner you can get the buyer picturing themselves in the property, the better. With our help, you can start that process before you even know about the prospect.
High quality photography and video go a long way towards putting your listings ahead of the pack. If you’re looking to introduce another intriguing option, drone photography and videography are one of the hottest trends in real estate marketing. Of all the permits the FAA has issued for drone use, 39% of them have been granted to real estate-related businesses.
Drones have the ability to completely change the game of aerial photography; no longer will you need to rent an airplane or helicopter at great expense to capture sweeping photos of the neighborhood and beauty shots of your property from above. We have the experience and the tools to capture these exciting, experiential videos and images for you. A talented drone pilot with a steady hand can bring a buyer along on a thrilling journey through the sky.
Luxury homes and large-scale commercial properties benefit especially from drone photography, which can easily capture impressive shots that would have been difficult if not impossible before this technology.
Professional Real Estate Photography is Crucial
Studies say that in the digital age you only have five seconds to catch someone’s attention before they move on. When every second counts, great photos aren’t just nice – they’re necessary. A clean, inviting photo that highlights the best features of a space is the hook you need to pull potential customers in to find more details.
Whether you need a drone’s eye view look at your commercial space or a suite of custom stock photos that you can continue to use to advertise open units, we can create the eye-catching assets you need to make the sale.